Richmond HUG Event Recaps

INBOUND 2016 Crash Course: 25 Tips to Know Before You Go

[fa icon="calendar'] Nov 2, 2016 2:14:09 PM posted in INBOUND

Every year, marketers from around the world head to Boston for HubSpot’s INBOUND conference. In 2012, there were 2,500 attendees. In 2013, that number over doubled to 5,500. In 2014, there were 10,000 employees. And last year, at INBOUND 2015, there were over 14,000 in attendance! 

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Richmond HUG 9/28/16: On-Page SEO Best Practices to Make Users and Search Engines Love Your Website

[fa icon="calendar'] Oct 6, 2016 4:09:50 PM posted in Marketing, Inbound Marketing, RVAHUG Meet-Ups

As inbound marketers, we focus heavily on creating the right content: does it offer real value to readers? is the tone on brand? Are we meeting the customer at the appropriate place in the buyer’s journey? But, if we neglect the fundamentals of on-page SEO best practices, we limit the chance that the content we’re creating will be visible to Google and rank highly in search results. 
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Richmond HUG 6/8/16: Use HubSpot to Learn More About Your Customers

[fa icon="calendar'] Jun 27, 2016 10:23:19 AM posted in Marketing, Inbound Marketing, RVAHUG Meet-Ups

On June 8, our colleague (and dare we say, now friend) Kristina Volovich shared valuable insights on how to use Hubspot to solve critical marketing problems and delight prospects and customers. From using the software’s built-in reporting capabilities to monitoring social publishing performance, there is a lot you can do with HubSpot to gain intel on your prospects and customers to hook them into championing your brand.

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Richmond HUG 12/2/15: Enhancing Social Media Publishing

[fa icon="calendar'] Dec 3, 2015 5:07:02 PM posted in Marketing, Inbound Marketing, RVAHUG Meet-Ups

If you're spending time creating great content, it's important to share it in the best way possible. From setting goals to coming up with new ways to publish your content, December's Richmond HubSpot User Group meet-up was full of great discussion and tons of ideas. 

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Richmond HUG 9/30/15: Buyer Personas 101

[fa icon="calendar'] Oct 2, 2015 10:35:57 AM posted in Marketing, Inbound Marketing, RVAHUG Meet-Ups

It's important to remember that your customers are more than just numbers -- they’re people with real life problems they're hoping to solve. In order to position your content and your solution correctly, the first step is to fully understand your customers, what their problems are and how you can solve them. 

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